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July 03, 2026
 

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SPONSORSHIP

A Uniqlo store in New York. Operator Fast Retailing struck a landmark deal with the Los Angeles Dodgers to raise its brand recognition in the U.S. market.
BUSINESS / Companies
Mar 30, 2026
Uniqlo taps into Ohtani magic at Dodgers Stadium to fuel U.S. push
The alliance is an almost perfect match, leveraging U.S. and Japanese fans¡¯ fascination with the multiple-MVP batter and pitcher.
Dodgers two-way player Shohei Ohtani pitches during the sixth inning against the Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium in Los Angeles on Oct. 28.
BASEBALL / MLB
Mar 17, 2026
Uniqlo looks to cash in on Dodgermania with partnership deal
The deal with superstar Shohei Ohtani¡¯s Los Angeles Dodgers will see the firm become Dodger Stadium¡¯s official field presenting partner.
Dentsu Group has been ordered by the Supreme Court to pay a fine of ?300 million over bid-rigging related to the Tokyo Olympics and Paralympics in 2021.
JAPAN / Crime & Legal
Dec 10, 2025
Fines for Dentsu Group over Tokyo Games bid-rigging finalized
A court also backed lower court rulings that sentenced Koji Henmi, formerly of the sports department of Dentsu, a subsidiary of the group, to a suspended two-year prison term.
Haas driver Esteban Ocon enters the pit lane during the Qatar Grand Prix on Sunday.
MORE SPORTS / Auto Racing
Dec 4, 2025
Toyota to become title sponsor of Haas F1 team
The U.S.-owned team, which uses Ferrari engines and also has close ties with the Italian team, said it would be rebranded as TGR Haas F1 from 2026.
Shohei Ohtani lacks the advantages that made NBA legend Michael Jordan a global icon: a unified mass media landscape, broad commercial appeal and a sport built to show off individuality.
COMMENTARY / Japan
Oct 24, 2025
Why can¡¯t Shohei Ohtani truly be like Michael Jordan?
The challenge begins with baseball itself. The game is played at a high level throughout the Americas and parts of Asia-Pacific, but remains a niche sport elsewhere.
Japan National Stadium will be called the MUFG Stadium from 2026 to 2030.
MORE SPORTS
Oct 15, 2025
MUFG buys Japan National Stadium naming rights for five years?
The financial services company anticipates opportunities from the investment.
National Stadium in Tokyo
MORE SPORTS
Oct 8, 2025
Mitsubishi UFJ to acquire naming rights for National Stadium
The acquisition is expected to cost around ?10 billion over five years.
Yokohama F. Marinos players during a match against Al Nassr in Jeddah, Saudi Arabia, on April 26. Household appliance retailer Nojima has been floated as a possible buyer for the team if its sale by Nissan goes ahead.
SOCCER / J. League
Oct 1, 2025
Nojima may consider buying Yokohama F. Marinos
Nissan is considering selling off the club in the J1 top division of the J.League.
Los Angeles Mayor Karen Bass poses for pictures with Olympic and Paralympic athletes and other officials in front of of the Los Angeles Coliseum on May 8.
OLYMPICS
Aug 15, 2025
Los Angeles Olympics to sell naming rights to venues in first
In a statement released on Thursday, LA28 organizers said the ¡°landmark change¡± will apply to featured venues in support of the ¡°largest commercial revenue raise in sports.¡±
Roger Federer salutes the crowd prior to an exhibition match in Shanghai last October.
TENNIS
Jun 29, 2025
Roger Federer¡¯s long-term deals make him a tennis billionaire
Federer, who won 20 Grand Slams between 2003 and 2018, amassed $130.6 million in prize money during a 24-year playing career, but made far more off the court.
Antimonopoly trials against Dentsu Group and five other firms as well as their officials involved are underway.
BUSINESS
Jun 23, 2025
FTC fines Dentsu Group and others ?3.3 billion
The FTC also found an antimonopoly law violation by ADK Marketing Solutions but refrained from imposing a fine on the firm.
A social media influencer photographs her meal for her followers.
BUSINESS / Tech
Jun 16, 2025
Influencers take bigger bite of ad pie as economic turmoil tightens budgets
Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing budgets, taking up a quarter of total annual spending.
Honda will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the 2028 Olympic and Paralympic Games in Los Angeles.
BUSINESS / Companies
Jun 3, 2025
Honda joins 2028 Los Angeles Olympic Games as major partner
The carmaker will provide a fleet of cars for athletes, officials and stakeholders, along with motorcycles, all-terrain vehicles and other multipurpose vehicles during the event.
People walk past an advertisement featuring Los Angeles Dodgers two-way star Shohei Ohtani outside Tokyo Dome on March 18.
BASEBALL / MLB
Apr 18, 2025
Nothing sells like Shohei Ohtani, MLB¡¯s marketing megastar
The Los Angeles Dodgers two-way player is at the peak of his stardom, and brands are rushing to cash in with huge sponsorship deals.
Fuji TV President Kenji Shimizu speaks to reporters in Tokyo's Minato Ward on Thursday.
BUSINESS / Companies
Feb 28, 2025
Longtime Fuji Media director Hieda resigns from advisory panel
The move follows a firestorm that engulfed Fuji Media and its core unit, Fuji Television Network, over the handling of a sex scandal involving former TV star Masahiro Nakai.
International Gymnastic Federation Morinari Watanabe is one of seven candidates running to succeed current International Olympic Committee President Thomas Bach.
OLYMPICS
Dec 12, 2024
IOC presidential hopeful Morinari Watanabe calls for changes in marketing strategy
Watanabe is one of seven candidates running to lead the IOC.
PGA Commissioner Jay Monahan addresses the gallery after the final round of the Tour Championship in Atlanta on Sept. 1.
MORE SPORTS / Golf
Dec 12, 2024
Baycurrent named title sponsor of PGA Tour¡¯s Japan event
The event will relocate to Yokohama Country Club and be contested as part of the PGA Tour¡¯s FedExCup Fall.
KitKat packets manufactured by Nestle in London
BUSINESS / Companies
Nov 12, 2024
Nestle¡¯s KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
The aim of the deal was to improve KitKat¡¯s global reach and appeal to shoppers under 30 years old.
Tsuguhiko Kadokawa, former chairman of publisher Kadokawa, said he is innocent of bribery allegations during his first trial hearing at the Tokyo District Court on Tuesday.
JAPAN / Crime & Legal
Oct 8, 2024
Ex-Kadokawa chair pleads not guilty to bribing Tokyo Games executive
Fifteen people have been indicted over the Tokyo Games bribery scandal.
Tire giant Bridgestone has become the latest Japanese firm to end its Olympic sponsorship.
BUSINESS / Companies
Oct 2, 2024
Bridgestone becomes latest Japan firm to end Olympic sponsorship
Bridgestone struck sponsorship deals with the Olympics for 10 years in 2014 and the Paralympics for six years in 2018.
Japan triples departure tax in push to combat overtourism
Tourists in Yanaka Ginza, Tokyo, on Wednesday. Japan tripled its International Tourist Tax (departure tax) to ?3,000 from ?1,000 on Wednesday for all travelers leaving Japan, regardless of nationality.
¡®My dream is broken¡¯: Japan visa rules push out foreign residents
A man orders from a kebab shop in the Okubo district in Tokyo.
More facilities in Japan placing sanitary bins in men¡¯s restrooms
A sanitary bin with an awareness sticker placed in a men's restroom in the Nagasaki Municipal Government building
Inside Japan¡¯s rigid adoption system, a British family finds a way
James Benstead, his wife, Jesse, and their three children. Their adopted son is in the rear stroller.
Why is the yen so weak and what can Japan do about it?
Japan spent ?11.7 trillion ($73 billion) between late April and late May to prop up the weak yen.
Six of the best: rikishi of note in each sumo division
Kazuma (right) faces off against future <i>yokozuna</i> Onosato during the All Japan Amateur Sumo Championships at the Ryogoku Kokugikan in Tokyo in December 2020.
Some startups see opportunity in an aging Japan
Yasmin Baba, CTO of Amilis, wins the Grand Prize at the Pitch2Tokyo Grand Final on Feb. 19.
Japan¡¯s fertility system offers few safe paths for same-sex couples
A Tokyo Pride parade participant holds a sign that says "we want to be a married couple, not a couple."
Life inside Japan¡¯s largest prison for women
Western-style rooms spanning the size of four tatami mats with hardwood floors, a toilet and soft mattresses on bed frames are designated for foreign nationals and those with health conditions at Tochigi Prison.
Inside Japan¡¯s rigid adoption system, a British family finds a way
James Benstead, his wife, Jesse, and their three children. Their adopted son is in the rear stroller.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

The Terasaka Rice Terraces are seen with Mount Buko in the background.
What Yokoze can teach Japan about rural revival
By Alex K.T. Martin

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