Rice consumption in Japan fell to its lowest level in seven years in fiscal 2025, as soaring prices pushed more consumers toward cheaper staples such as bread and noodles.
Average monthly rice consumption declined 6.1% from the previous year to 4.435 kilograms per person, according to a consumer survey released by an industry-backed Japanese body that tracks supply-demand trends for the staple. The drop is equivalent to about 4.4 bowls of rice per person over the course of the year, based on a standard serving size of 65 grams of rice.
The nationwide survey, conducted online via a self-administered questionnaire, estimated at-home rice consumption based on household inventories, purchases and family size.
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