Mark Zuckerberg has pitched Meta¡¯s Twitter copycat app, Threads, as a ¡°friendly¡± refuge for public discourse online, framing it in sharp distinction to the more adversarial Twitter, which is owned by billionaire Elon Musk.

¡°We are definitely focusing on kindness and making this a friendly place,¡± Meta CEO Zuckerberg said on Wednesday, shortly after the service¡¯s launch.

Maintaining that idealistic vision for Threads ¡ª which attracted more than 70 million users in its first two days ¡ª is another story.