Google launched the latest Pixel smartphones Tuesday, betting on its first custom-designed system processor and a new version of the Android operating system to lure buyers away from Apple Inc.¡¯s iPhone.
The Pixel 6 and 6 Pro differ only slightly in size, memory and camera specs, with both built around Google¡¯s Tensor system-on-chip ¡ª a custom semiconductor that took four years of development. Tensor is optimized for Google¡¯s strengths in image processing and artificial intelligence, helping deliver faster and more accurate speech recognition and better battery life.
While Google¡¯s Android is the top smartphone operating system globally, the Alphabet Inc. unit has a minuscule market share in mobile handsets. The company is now trying to stand apart from the competition with its own processor, joining Apple in making such a move.
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