Volkswagen AG is setting a high bar for the first electric vehicle it will build around the globe.
The carmaker will aim to pick off buyers of some of the industry¡¯s best-selling SUVs with the compact ID.4 crossover that debuted Wednesday, said Scott Keogh, chief executive officer of VW¡¯s U.S. unit. He told reporters it will compete with the likes of Toyota¡¯s RAV4, Honda¡¯s CR-V and Subaru¡¯s Forester.
¡°The battleground is not ¡¯how can I continuously turn over a couple-hundred thousand people,¡¯¡± Keogh said during a virtual briefing. ¡°The trick is how do I draw the 4 million people that are buying cars every year.¡±
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