SOUTHFIELD, MICHIGAN ¨C The Toyota Prius, once revered as the greenest car on the road, has fallen on hard times. Sales are on a six-year losing streak, and now the previously pre-eminent eco-mobile has fallen behind the Ford Fusion hybrid ¡ª a model its parent company plans to pull the plug on in a couple years.
¡°The Prius is the model that got us to where we are today; it led the charge to electrification, but now it¡¯s facing so much competition,¡± said Jeff Schuster, senior vice president of forecasting for researcher LMC Automotive. ¡°The Fusion is having a little bit of a last hurrah to send it off on a higher note.¡±
Monthly sales released earlier this month provided further evidence of Prius¡¯s slide.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.