Japanese outdoor clothing-maker Goldwin opened its flagship U.S. store in Manhattan on Friday as part of efforts to beef up its overseas operations.
While the company opened a store in San Francisco in 2019, it had pulled out of the U.S. market in 2025.
The company now hopes to use the New York store as a base to promote recognition of the Goldwin brand.
The new store was busy with local customers on Friday.
Saying that he browsed for outerwear, a customer voiced delight over Goldwin opening up a store, especially since he had known about the company for a while.
The Goldwin brand offers high-end apparel combining both functionality and fashion in sportswear.
The firm aims to achieve annual sales of ?1.2 billion in North America by fiscal 2032.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.