Japanese anime as well as animation produced in other countries are proving to be a growth engine for streaming services, with Netflix leading the highly competitive race.

Anime series have emerged as massive hits for the American streaming platform and have resonated globally. ¡°Sakamoto Days,¡± which is about a retired legendary hitman, was on Netflix¡¯s global top 10 list for weeks, and ¡°Baki Hanma¡± and ¡°Pokemon Concierge¡± were also popular on the service.

¡°Anime is no longer niche. It¡¯s mainstream,¡± Netflix said in a statement on Tuesday, adding that more than half of its global users watch anime.