Once a much-anticipated celebration of a sport¡¯s best talents, All-Star games have fallen into a constant state of reinvention amid a high-stakes effort by North American leagues to make their star-studded showcases a ratings hit.
Several factors, including a lack of competitive furor and athletes¡¯ ability to use social media to engage with fans from around the globe, have left many to wonder whether the standard All-Star Game model is broken.
¡°All-Star Games used to be an opportunity for players to build their brand,¡± said Bob Dorfman, a sports marketing analyst in San Francisco.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.