As visitors to China¡¯s Xinjiang enjoyed new theme park-style tourist centers showcasing the region¡¯s Muslim Uyghur culture on a recent national holiday, signs of heavy security and state surveillance were never far away.

Tourists smiled and posed in traditional dress on camels for photographs amid billboards extolling the ruling Communist Party.

China is trying to move on from a security crackdown in Xinjiang in which more than a million ethnic Uyghurs were detained in so-called re-education centers from 2016, according to U.N. experts and researchers ¡ª part of what Beijing has described as an effort to eradicate extremism.

It wants to build a patriotic, multiethnic region that is secular, Mandarin-speaking and attractive to domestic tourists who spend trillions of yuan a year on group tours and curated experiences.

Although Beijing says reporters are able to travel freely in Xinjiang, during a recent two-week reporting trip to the region by Reuters, two journalists were tailed by a rotating cohort of plain-clothed minders who were rarely out of sight, day and night.

The team was unable to establish who the individuals were; they walked away when approached and did not respond when addressed.

Within an hour of the reporters leaving their hotel in the city of Kashgar through a back gate, barbed wire was erected across the exit and fire escapes on their floor were locked.

Upon arrival in Urumqi, Xinjiang¡¯s capital, uniformed police entered the plane and escorted the reporters onto the tarmac in front of other passengers. They photographed the reporters¡¯ credentials and recorded information including the hotel they planned to stay in.

China¡¯s Foreign Ministry and the regional government in Xinjiang did not respond to requests for comment on the specific security measures or on their ambitions for tourism in the region.

¡°Regarding foreign journalists¡¯ coverage in Xinjiang, China has always maintained an open and welcome attitude,¡± it said in a statement, adding that journalists must strictly abide by Chinese law in the region.

Police officers stand guard in the old city in Kashgar on May 3. | REUTERS
Police officers stand guard in the old city in Kashgar on May 3. | REUTERS

¡¯Build a better Xinjiang¡¯

Some new attractions in southern Xinjiang are just a short drive away from the camps and prisons built to service Beijing¡¯s anti-extremism drive.

In the city of Kashgar, as Uyghur musicians serenaded tourists from the balcony of a picturesque tea shop, around a dozen police carrying shields and batons emerged from surrounding alleyways in an afternoon shift change.

In the city streets and countryside of Xinjiang, Communist Party propaganda urges loyalty and ethnic unity.

Billboards show President Xi Jinping standing among a crowd of smiling Uyghur children. Murals on the walls of houses in one small village outside Hotan warn against the evils...