With a sophisticated, aromatic profile of Japanese citrus, white flowers and rice, the Junmai Ginjo 2019 from Noto Peninsula¡¯s revered sake brewer Naohiko Noguchi revives the senses, offering a moment of elevated clarity at 40,000 feet, high above the clouds.
Exclusive to All Nippon Airways (ANA) and available in the airline¡¯s first and business classes, the exquisite sake exemplifies the type of gourmet rivalry playing out between top carriers on routes to Japan.
Amid the backdrop of Japan's record-breaking tourism recovery ¡ª according to the Japan National Tourism Organization, there were 31.65 million visitors in the first nine months of 2025, representing a 17.7% year-on-year increase ¡ª carriers in the region are investing heavily in food and beverage programs to pamper and win over more high-value flyers.
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