Japan¡¯s cider scene is on an upward trajectory. Nikkei Trendy magazine even included domestic craft cider on its where the beverage came in at No. 18 (out of 30). Although COVID-19 has made it challenging to plan promotional activities, stakeholders in the cider industry are quietly confident that the time is ripe for this apple-based alcoholic beverage to gain prominence.
One such stakeholder is Kota Seito, the manager at TDM 1874, a brewery, liquor store and bar in Yokohama. Seito and his team hope that domestically produced cider will be the next big thing after wine in Japan.
¡°The alcohol content is lower than wine, and so in a way it is (also) more health-conscious than beer,¡± he says. ¡°I believe there is a niche for cider as it fits the current trend in the alcohol industry.¡±
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