Takuya Chigira had a front seat for J-pop history.

The CEO of Japanese talent agency Cloud Nine attended Matsuri ¡¯25, a concert held in Los Angeles last March that brought together three of Japan¡¯s biggest acts: Yoasobi, Atarashii Gakko! and Cloud Nine¡¯s own Ado.

As Chigira, 41, watched the sold-out crowd of 7,000 people take in the moment, a realization set in. ¡°This is amazing,¡± he thought, ¡°but it should be so much bigger.¡±