Predicting the future is both an art and a science. A credible forecast is like a Bach sonata: It follows mathematical logic in which the future emerges as a probabilistic consequence of the past.

A surprise is different, more like an inspired jazz riff. It catches us and our models off guard, forcing a break. Yet once heard, that surprise riff will never let go; will shape our future perception and narratives forever.

For 2026, the only certainty is that this year of the Fire Horse will be shaped both by existing trends that evolve and genuine surprises.