Japan¡¯s soft drink and alcoholic beverage makers are trying to tap new markets by introducing slimmer, smaller bottles that are easy to carry around.
As more people shift to low-priced private-label products and competition intensifies in the saturated market for beverages, some makers managed to cultivate new demand by changing the design of their bottles.
One of such successful cases is major beverage maker Suntory Beverage & Food¡¯s 1-liter bottle of its top-selling mineral water product, Natural Mineral Water.
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