Major Japanese beverage maker Asahi Group?said Thursday that it will launch its Calpis fermented milk-based drink in India.
Asahi Group inked a franchise agreement with Indian beverage manufacturer Varun Beverages for the introduction of Calpis in the South Asian nation.
The Japanese firm will sell the ready-to-drink type of the beverage in two flavors, original and mango, in the second half of this year or later.
The move marks Asahi Group¡¯s first entry into the Indian nonalcoholic beverage market. The company made the decision as it sees an opportunity in India¡¯s food culture, where the yogurt-based drink known as lassi is popular, and anticipates?strong market growth.
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