Nissan Motor welcomes Chinese automakers’ push into Latin America and other countries, according to the company’s top executive in the region, who says the competition will only make the industry stronger and benefit the car-buying public.
“Competition is not a bad thing,” Christian Meunier, Nissan’s chairman for the Americas, told reporters in Sao Paulo. “Our duty is to provide a product and a service and an experience for the customer which is better than the Chinese. And if we do that, we’ll be fine.”
Chinese electric vehicle makers are pushing deeper across Latin America, including Brazil and Mexico, using aggressive pricing to offload surplus production in China. The sudden influx has led the governments in those two countries, which are the largest car markets in the region, to hike tariffs to blunt the impact from the surge in Chinese imports.
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