Not long ago, Vietnam¡¯s government warned parents that too many videogames could lead children to a life of crime ¡ª even murder.

But when the first-ever Vietnam GameVerse Day was held in Ho Chi Minh City earlier this year, government officials were front and center promoting the country as the region¡¯s hottest market for entertainment apps development.

Hanoi now views mobile games as an export asset and a crucial part of its emerging technology sector, as it seeks to shift beyond being a center for outsourced software and sneaker factories. The change is also an acknowledgment of the industry¡¯s economic potential: the global mobile gaming market is estimated to exceed $300 billion (?42.6 trillion) next year, with an annual growth rate of over 7% in coming years.