Functional bag ¡°Peg¡± created through industry-academia cooperation to be launched in New York. Contributes to the recovery and promote SDGs with shark leather from Kesennuma, Miyagi, Japan
A seminar group led by Nobuhide Zushi (Associate Professor, Department of Business and Economics, Kindai University Junior College, Japan) jointly created a small functional bag ¡°Peg from mother sea¡± with Atelier Shark. Atelier Shark is a leather goods brand run by Levearc Inc. which was established to support the restoration and recovery following the Great East Japan Earthquake. Peg will be introduced and sold at ¡°The 8th ACJ 2021 CHRISTMAS POP UP¡± in the high-end boutique neighborhood at New York¡¯s SoHo on November 24th, 2021. After launching in April 2019, its debut was delayed due to COVID-19.
1. Key points
– Kindai University students and a leather brand “Atelier Shark” jointly developed a small functional bag that is useful in outdoor environments and in the event of disaster. The bags will be released in New York.
– Lightweight blue shark leather from Kesennuma City, Miyagi, has excellent drip-proof and durability. Disseminating the benefits of the shark leather supports the reconstruction and industrial revitalization of the stricken area.
– Students researched and deepened their understanding of consumption trends by developing ethical products that are not mass-produced or mass-consumed.
2. Overview of exhibition and sales
Name of event: The 8th ACJ 2021 CHRISTMAS POP UP
Date / Time: Wednesday, November 24th, 2021 ¨C Wednesday, December 22nd, 2021 11 am ¨C 7 pm (EST)
Location: 227 Mott Street, New York, NY 10012
3-minute walk from Spring Street Station (New York City Subway (6))
Event HP: (to be updated soon)
Atelier Shark HP:
Contact: [email protected]
3. Product overview
Product name: Peg from mother sea
Release date: Wednesday, November 24th, 2021 (EST)
Sales price: 169.00 USD (excl. tax)
Product details: Unisex bag. Two color options: black and blue.
With an emergency whistle on the zipper pull, parachute-cord strap, outdoor-friendly, water-resistant, made from shark leather and dirt-resistant fabric. This product is useful in the event of disaster.
Contact:
